WPI Web Promotions
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Web Design | Online Marketing | Internet Marketing
Marketing Consultants
WPI Web Promotions
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Television and radio are kept alive by the ROI (return on investment) of their sponsors, and thecommercial web is no different. The advantage of advertising online is that it's far more efficient. When a sponsor puts an ad on a television show or radio program, they can only be vaguely certain of who is watching or listening. Sure the networks provide their own research in demographics and how large their audience is, but much of it is guesswork and impossible to know for sure.
Also, results from TV and radio are very difficult to track. How do you know if the person who just bought your widget was motivated to do so by seeing or hearing your commercial? Again, it's guesswork.
The Internet is different. When you place an ad online, you can track exactly how many people saw it, precisely how many people responded (clicked-through) and exactly how much money you earned from it.
"Internet Marketing is very resistant to the economic woes facing other industries. Let's talk about why."
You can work to refine and improve your ads to improve your ROI as well. It's vastly superior to TV and radio in that regard. So when it comes time for companies to tighten their belts, it only makes sense that they will focus on the ad medium that has the best ROI.
WPI Web Promotions encourages our customers to activly participate in the Internet marketing campaign for thier company. This helps with keeping the right message going out to the customer, making sure information is correct and updated, and keeping the community informed on what is going on with the company.
